Born in Africa's Ivory Coast before coming to the U.S. at the age of 5, his elegant and elastic R&B vocals anchor the pulsing synths and his deliciously rubbery production touches. The propulsive drums of lead single "Somewhere in Brooklyn" represent Snny's desire to, in his words, "Make a sad song that people could dance to.
Snny’s previous single “Young Boy” is featured on the Netflix Original series On My Block, earning 2.5 mil+ Spotify streams) and later collaborated with pop-trio SHAED on “You Got Me Like” (3.5 mil+ Spotify streams).
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Photo Credit: POND Creative
Who are you and what do you do?
I’m snny and I do art
What do you love about making music?
All of the pieces that make up the process. I can compare it to my love for film, because I think It’s very much like making a film. From the writing, the recording, the post production, the live performance, the marketing. Every aspect of making music for me is almost like theater and the album release day is the big movie premiere.
What inspires you?
Everything. It’s hard not to find some sort of inspiration in something whether it be positive or negative, it still moves you.
What led you to create this music in this genre?
I don’t really know what genre or type of music I make, but I just create from my truth and that comes out sounding the way it does.
How many languages do you know?
I noticed french in your latest song/lyric video "Somewhere in Brooklyn" - I’m fluent in french because I’m originally from the Ivory Coast (A French-speaking country) so I grew up speaking French at home as a kid. I can understand Spanish and Italian but can’t speak it as well. I’m currently learning Icelandic because my wife is from Iceland and we recently relocated there.
What was the artistic vision behind the "Somewhere in Brooklyn" video? It looks like found footage.
We had this really grand music video planned and ready to shoot but the week of the shoot is when the pandemic started ramping up in NYC so I decided to pivot and use my old super 8 footage and some cell phone footage from friends to serve as the visual for the song. It made sense given the nostalgic essence of the song and ended up working perfectly.
What was it like hearing your music in the Netflix series On My Block?
Anytime something like that happens it’s pretty surreal. I’d love to be able to create something that can live on Netflix that I’ve directed and scored.
What was the collaboration process like working with Shaed?
It was super organic, the three of them have such great chemistry together already it was super easy to just blend our worlds.
Fun Questions
If you could travel anywhere in the world where would you go? - I’ve always wanted to go to Peru specifically Sacred Valley.
If you were stuck in your apartment forever, what five items would you like with you? A Qur’an, tape recorder, cassette player, AKAI mpc, and my laptop.
Image credit for header Photo by Dino Reichmuth on Unsplash
