Josh Higgins: Creating Culture at Facebook

Josh Higgins grew up around sun, surf and rock and roll. He spent the first half of his life in a band called Fluf. When that ended he discovered that his love of making rock posters could actually lead him into a career in design. 

His illustrious career has led him to wild places, such as the 2012 campaign trail for former President Obama. He was in charge of managing all the creative direction from 2011-2012 of Obama's campaign. 

 Josh Higgins Designs 

Josh Higgins Designs 

 Analogue Labs 

Analogue Labs 

Josh had a talk at HOW Design Live called Sorry About Your Wall - Crafting Culture where he talked about how his work environment changed and grew into something out of this world. What his title is currently executive creative director of virtual and augmented reality products. Five years prior he helped grow the Analogue Research Lab on the campus. It was created by two designers, Ben Barry and Everett Katigbak. This is an internal building dedicated to pushing Facebook further in their design, from posters, stickers, murals, and street art so many designs have come out of the center. It's grown so big there's this kind of building in six other campuses across the world. You can see more photos of the lab HERE

Josh is also responsible for coming up with the idea that birthdays should be more than just a Facebook post. He is responsible for creating the idea that all its users should have birthday cake videos and friend-anniversaries celebrated by the company itself. Of course these are wildly popular and you can see those videos along with other themed holiday creations throughout the year if you are a Facebook user. 

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His talk was about company culture and curating it in a way that feels creative and inclusive. In his talk, he says, "culture is everything that you think doesn't matter." This is very telling for Facebook because the company does a nice job at making it like a little city. From restaurants to a video arcade there's no stopping the wealth that promotes a positive work culture and environment.  

In between Josh's work at Facebook he still creates stunning posters for relief organizations.